Yesterday, someone asked me how to mail to Hispanic home owners. More specifically, Spanish-speaking households.
Well this sparked a thousand thoughts. Actually, it brought back some things that were buried deep inside my noggin'.
Here's how to do it:
1. Buy a targetted mailing list, buying only the Hispanic last names ("surnames"), or, buy only those who have self-reported to be Spanish-speaking households.
2. Take your proven mortgage marketing piece, and translate it into Spanish. Mail it to this list.
3. All response mechanisms (free recorded messages, call center scripts, websites, etc.) must be in SPANISH. You do NOT drive these folks to English-speaker response mechanisms.
You know what's really cool about mailing to Hispanic households? They receive 80% LESS direct mail than do English-speaking households!
Why is this a big deal?
'Cuz, Bubba, this means their mailbox is darn near empty. So, your mailing has 5-TIMES the impact that it would have with an English-speaking household!
Plus, your thing is in SPANISH! Everyone else is mailing them in English. Surely, those folks are NOT "Mortgage Marketing 'Genii'!"
Oh, wanna hear yesterday's free call on Gravitational Marketing as a podcast? Well, you shoulda been on the call LIVE yesterday, 'cuz THOSE smart folks got to ask me questions, but you can hear it all here right now! Download gravitational_marketing_call3172008.mp3
And here's Part 4 of Mortgage Brokerage Journal!
Sincerely, your friend,
The Mortgage Marketing Genius(R)
P.S.: Oh, don't forget you can download the "Kevin Marks tear sheet" for free right here!
Download tearsheet_of_kevin_marks_in_hospital_bednew_tucker_programs_on_backfinal.pdf
P.P.S.: One of my newest Members, Mike Gonzales in Wichita, Kansas, just mailed-out 900 pieces of my Prime ARM Re-Set piece, to my proprietary list, and did $80,000.00 in fees in February! In the "middle of the mess!" Pfui! You CAN still make duckets NOW using MY stuff!
P.P.P.S.: Don't forget to click on "comment" below to tell me what you think!
P.P.P.P.S.: Have a friend who could be helped by this mortgage marketing info? Why not forward this to him? That's what friends are for!
P.P.P.P.P.S.: Click here to see what just 5 minutes with me is worth!
P.P.P.P.P.P.S.: Don't forget to click on the square, orange "RSS" logo in the upper-right of this page to subscribe to my blog!
P.P.P.P.P.P.P.S.: Did you "digg" today's post? If so, please click on "Digg!" below, in your RSS reader!
